YSL Beauty Station – Palm Springs, CA

OPEN TIMES: April 12th, 2019 : 3PM – 8PM , April 13th, 2019 : 10AM – 8PM, April 14th, 2019 : 10AM – 8PM

YSL BEAUTY STATION

A UNIQUE MUSIC ROAD TRIP

IN THE HEART OF PALM SPRINGS

Picture a sun-soaked Californian desert valley, where music lovers come to play. A dusty road, lined by palm trees; a gas station appears in a distant heat haze. But all is not as it seems…

For the very first time in 2019, YSL Beauté pushes the boundaries with a fantastical custom creation beauty adventure like no other, set in the heart of Palm Springs; a voyage to a musical fantasy comes to life.

First stop, driving through Cathedral City on Route 111, pull up to the forecourt of the YSL BEAUTY STATION, where the ROUGE VOLUPTE SHINE towering-high lipstick sign, open-topped cars and tour bus awaits, beside shocking pink gas pumps and a field of heart-shaped balloons in reference to the asymmetric black balm heart of the new VOLUPTE PLUMP-IN-COLOUR.

Behind the YSL BEAUTY STATION, step into the POP-UP STORE to experience the brand’s new and best-selling makeup essentials while discovering the campaigns of the new Global Makeup Ambassador Kaia Gerber.

You will enjoy 4 areas dedicated to:

  • TOUCHE ECLAT RADIANT TOUCH, the iconic pen and TOUCHE ECLAT HIGH COVER, the new natural-looking high cover concealer

  • ROUGE VOLUPTE SHINE, the legendary moisturizing lipstick and VOLUPTE PLUMP-IN-COLOUR, a new lipstick with a rock and subversive black balm heart that makes our lips feel plumper

  • MAKE IT YOURS an exclusive opportunity to customize your favorite YSL lipstick

  • TOM PECHEUX PALM SPRINGS MAKEUP LOOKS

Above and beyond products, visitors will experience unique interactive moments such as an exclusive makeup vending machine, a virtual mirror to instantly try on over 50 shades, all while discovering two rocking-looks by Global Beauty Director Tom Pecheux:

Look 1 “Watch Me Glow”, ROUGE VOLUPTE SHINE, TOUCHE ECLAT and TOUCHE ECLAT SHIMMER STICK meet dazzling SEQUIN CRUSH eye shadows, combined for the ultimate radiant glow.

Look 2 “Feel My Beat”, as ALL HOURS FOUNDATION and MASCARA VOLUME EFFET FAUX CILS star alongside ROUGE PUR COUTURE THE SLIM for irresistible matte perfection, achieving the perfect makeup for the night.

Make your mark, create your signature: the dusty road lies ahead.

Now only the party awaits

ABOUT YVES SAINT LAURENT BEAUTE

Yves Saint Laurent Beauty gives body and soul to a style. Completely liberated, it asserts itself as a collection of icons, with each creation driven by boldness, youth and the avant-garde. In the wake of Saint Laurent, who showcased the spirit of the times for nearly 40 years, YSL Beauty continues its unbridled love affair with women to create, shape and develop modernity. No compromise. Your own rules. Now.

 

http://www.yslbeauty.com

SUMMARY

LOCATED AT:

Hwy 111 @ Allen in Cathedral City MAP

HOURS:

April 12th : 3PM – 8PM
April 13th : 10AM – 8PM
April 14th : 10AM – 8PM

SOCIAL TAGS:

#yslbeautystation
#yslbeauty

YSL WEBSITE:

http://www.yslbeauty.com

MEDIA INQUIRIES:

Local: Levi Vincent (760) 861-1182
Ann D’ Ovidio ann@hkcorp.com

PRODUCTION:

Produced by:
HKCORP http://www.hkcorp.com/en/
  Jean-Marc Lecoq lecoq@partipris.com
  Ann D’ Ovidio ann@hkcorp.com
  Gulden Guldas gigi@hkcorp.com
  Sarah Lee sarah@hkcorp.com
  Samantha Manalang samantha@hkcorp.com gigi@hkcorp.com
Design:
  AKJOHNSTON http://www.akjohnston.com/
Location Managment:
  Rich Bokides – Event
  Levi Vincent – Photo & Film
Greater Palm Springs Film Alliance and Film Office Logo

3111 East Tahquitz Canyon Way, Suite 139 • Palm Springs, California 92241 • +1 (760) 861-1182

The Greater Palm Springs Film Alliance & Film Office is non-government owned & operated.

©2019 Greater Palm Springs Film Alliance & Film Office, Inc. All Rights Reserved.

CONTACT US

We're not around right now but you can send us an email and we'll get back to you, asap. Call us anytime: (760) 861-1182

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